Working from home, in the opinion of the author (who does), is easy to talk about and less easy to do. It has been hyped as the answer to everything from traffic pollution to urban sprawl. But commentators often overlook the human dimension of people working in isolation.
Social distance and the fact that your work is always there mean that you need to strategise for sanity as well as business growth.
Whatever you provide, your self-management as a home-based worker is an underpinning to your personal and professional success.
If you don’t make things happen, they won’t. Is that compatible with your personal style?
Consider these suggestions and adapt them to your own situation.
Vital attributes
You need more than a briefcase, a business card and bounce back.attitude. You will need health, resilience and determination to learn from all your experiences and the courage to make your personal vision come true. If you’re shy or a slow learner, you need to do some work on yourself fast. Learn as much as possible and work on your self-development while you’re employed – it’s easier.
Make pessimistic predictions
Be aware that the success you want may take longer than you expect. Think of a number in your worst -case scenario. Triple it. Have you the tenacity to hang on in there? Have you alternative sources of funding? How will those back at the mother-ship (home) react to your funding proposals? Will what you’re doing result in World War 3? How this impact on the relationship?
Set up Support
Do you have at least one person who’s prepared to support you? Better still, a group which offers mutual support? We’re talking here about like-minded souls who are not competitors.
Who and where are your contacts? They are an obvious place to start prospecting. We all have networks, no matter how small. Take the approach that everyone you meet is a possible prospect.
Strategic alliances are also very useful: where you and a non-competing business support each other’s product/service. (Providing you feel comfortable about them and their ethics/product etc.). Don’t rush into working with a partner-your first partner is rarely your last partner.
Elevator pitches are not just for elevators
Think of a benefit-laden one/two liner to describe your business – the ‘elevator pitch’. It’s about 25 words or fewer, describing your business. Many people fumble and bumble when they’re asked and it doesn’t lend credibility to their presentation. After all. if you don’t know why you’re there and what you have to offer, why should anyone else? Frame your business in terms of their needs and how they will gain – time, money, skills, pleasure, whatever.
The question you need to answer is How can I improve their life or make it easier? Does it save time, resources, money? Does it lead to more confidence, fitness, better health? Up to you to find an answer that fits your style and that you’ll remember.
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© Jan-12 Lisa S Gorringe. If you’ve enjoyed reading this blog, you may also enjoy my other blogs and my ebook Switched on Speech: making conversation work for you.
Read the Self-Help and Business categories on this site for more observations on similar themes.
www.switchedonspeech.com
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